What actions can Get Cloudy Consulting take to review contact information for completeness and consistency?

Running a report showing the last time the key fields were updated is an effective action to review contact information for completeness and consistency. This method allows Get Cloudy Consulting to identify which records have not been updated for an extended period, potentially highlighting incomplete or outdated data. If key fields have not been recently modified, it might indicate a lack of maintenance, suggesting that these records could need further scrutiny for completeness and accuracy.

In contrast, using a report per key field focuses on variability instead of addressing overall data quality, which may not provide a comprehensive view of contact information. Meanwhile, just reporting the percentage of blanks for important fields could identify issues but would not indicate whether the information that exists is current or relevant. Filling in default values may be a quick fix but does not guarantee the accuracy of the data or enhance overall completeness, as it may introduce misleading or incorrect information into the database.