Salesforce Certified Data Architecture Practice Test

Which activities are crucial for establishing a master data management strategy for historical customer records?

1. Identify data to be replicated.

2. Create a data archive strategy.

3. Define the systems of record for critical data.

4. Install a data warehouse.

The correct answer is: Identify data to be replicated.

Establishing a master data management (MDM) strategy for historical customer records involves several critical activities that focus on ensuring data accuracy, consistency, and availability. The emphasis on identifying data to be replicated is essential because it lays the groundwork for effective data governance and integration. By pinpointing the specific data that needs to be replicated, organizations can ensure that they maintain a singular, accurate version of customer information across multiple systems. This leads to improved decision-making and data integrity, as various departments can access the same trusted data source. In the context of the other activities, while they are relevant to an overall data management strategy, they typically support or follow the initial identification of data for replication. Creating a data archive strategy can help manage historical records, but without first establishing which data is critical, the archiving process might not prioritize the most relevant information. Defining systems of record is also vital, as it determines where the official data resides; however, knowing which data needs to be replicated is an initial step in ensuring that those systems remain synchronized. Similarly, installing a data warehouse can be beneficial for reporting and analysis, but again, it requires a prior understanding of the data that needs to be included. Overall, identifying the data to be replicated is foundational to