Salesforce Certified Data Architecture Practice Test

Which data quality issue is most common among contact records in Salesforce?

1. Duplicated contact entries.

2. Inconsistent naming conventions.

3. Incomplete account information.

4. Unauthorized access to data.

The correct answer is: Incomplete account information.

The most common data quality issue among contact records in Salesforce is often found to be duplicated contact entries. This occurs because users might inadvertently create multiple records for the same individual. Duplicates can arise from various reasons, such as manual entry errors, different input methods (e.g., variations in names or formats), or data integration processes that do not have effective deduplication mechanisms in place. While incomplete account information is a pertinent issue, it typically doesn't manifest as frequently as duplicates. Incomplete records can arise from insufficient data collection or user oversight during entry, but it is less likely to happen consistently across all records compared to duplications, which can accumulate over time. Inconsistent naming conventions can cause confusion but are usually more a matter of data governance and standards rather than a widespread problem affecting the foundational accuracy of the records themselves. Unauthorized access is primarily a security issue rather than a data quality issue and doesn’t necessarily relate directly to the integrity or accuracy of the contact records. This understanding emphasizes the importance of implementing data validation rules, deduplication tools, and regular data hygiene practices to maintain high-quality contact information in Salesforce.